This is the Bachido Creed.

Some shops will encourage you to buy expensive products, vaguely claiming that the cheaper one is “more difficult to use.” Their primary motivation is to sell their wares. Bachido’s primary motive is education. At the Bachido Store, our goal is to provide you with everything you need to begin/continue your shamisen experience. More than selling product, we want to ensure that you completely understand what you are getting and how to use it. Thus, the Bachido Store provides more than just high quality shamisen and accessories, we provide complete honesty and trust.